WHAT IS NEURO-BRAND STRATEGY?
At PXsquared, we apply the principles of neuroscience to the traditional brand strategy process – and in doing so, help clients learn how audiences really think and feel about their brands. This depth of understanding enables us to define, refine and develop brand strategies that we know will actually work. Essentially, we’re taking the brand strategy process to a new level, and enabling our clients to reap the rewards.
Each step in our Neuro-Brand Strategy process plays an important role in the end result.
1. BRAND INDUSTRY DISCOVERY
Firstly, we conduct an exhaustive investigation into the current
state of a company and the industry it sits within.
2. BRAND CONNECTION
Next, we explore and define the brand’s personality, and develop a clear mission to drive the process forward.
3. BRAND ARCHITECTURE
This step involves developing a taxonomy of the brand, products and services. This helps pin down competitive advantages and structure sales systems.
4. BRAND EXPRESSION
All our findings are integrated into a brand blueprint, including visual and verbal identity, strategy, language, and neural market research.
5. BRAND EXECUTION
Our brand strategy is then rolled out across all appropriate mediums.
6. BRAND ALIGNMENT
Here, we create guidelines to ensure that the brand expressions remain consistent across all platforms.
7. BRAND EXTENSION
After carrying out a brand equity audit, we assess the results of our brand strategy and use these learnings to continue the brand’s evolution.
Why choose PXsquared?
As the first full service Neuro-Brand Strategy agency in Australia, PXsquared can help you to see your brand through fresh eyes. The insights you’ll gather through our research will help you to understand your audience on a new level – and most importantly, you will see how this knowledge can inform a more strategic, effective communications approach.